ABOUT
We can make your TV commercial happen! Whether you need us to manage Clearcast or produce the whole thing, we're the agency for you.
Do you want advice about buying TV airtime (media)? We can help with that...Do you need to check if your ad complies with UK broadcast standards? No problem...Looking for a great voice-over artist? We know who fits the bill...Or creating an entire ad? Well, you've come to the right place
With 35 years in the industry and a BAFTA nominated creative director, we know how to deliver whatever you need on time and on budget.
UK TV ad compliance is some of the strictest in the world...but don't worry, we're here to help.
Some of the larger broadcasters have joined together to create a compliance agency called 'Clearcast'. Clearcast's job is to decide if your commercial is compliant with the advertising codes. If there is a problem, they will require changes. 90% of the UK broadcasters will not show your commercial without Clearcast approval.
From as little as £120 we can take care of this process for you, submitting your ad and advising you on changes that will make it compliant.
Please note: Clearcast is a free to use service;
our fees cover our time and expertise.
Before your TV ad airs, it's important to get your ducks in a row!
Most viewers won't have a pen to hand to write down your contact details when they see your TV ad. Their first port of call is likely to be a Google search, so it's important to make sure you have an impressive web presence and your Search Engine Optimisation (SEO) is at its best. You might want to consider Google advertising with Pay Per Click (PPC).
Many new businesses think social media is a magic bullet to consumer awareness, but with 50 million small businesses registered on Facebook alone, it's a pretty crowded marketplace. Combining TV with social media, however, is a great way to make sure you stand out.
TV reaches 94.9% of the UK every week so you can reach out to your perfect customer.
Reasons to advertise on TV :
1. TV is surprisingly inexpensive. From less than ⅓p per showing it's cheaper than many other types of advertising. You can also start a campaign from as little as £3,000.
2. TV advertising delivers. TV ads works in conjunction with the Broadcasters Audience Research Board(BARB) who monitor who is watching, and when. BARB have systems that help identify audience behaviour to help ensure that you don't pay for ads that viewers skip.
3. TV's new technologies 'geo' and 'data' targeting, have the capability to hone in on specific demographics. If you want to play your ad out only to cat owners with a South facing garden in Wimbledon...no problem!
4.TV makes you famous. TV just has a certain caché. The possibility to say 'as seen on TV' gives you kudos difficult to find in other media.
5.TV has reach. No other media can reach
the same proportion of the UK population as
TV can.
MEDIA BUYING
TV can be less than ⅓p per showing, but how do you buy ad space to show it?
'Media' is the airtime you buy for your ad. It is sold by the broadcasters (ITV, Sky, C4 and 5 etc) either directly to you or through agents known as media planners (or media buyers).
Buying media directly through the broadcasters will mean your ad will only air on their channels ( i.e. for ITV you get ITV, ITV2, ITV3 etc). This may be ideal for smaller budgets up to £10k. Larger budgets may benefit from experienced planners with systems to spread your spend expertly across a larger selection of broadcasters, cherry picking the best airtime for your product. We can point you in the right direction to find the best media buyer for your product and budget. Good news, you don't pay for their services (they make their money on commission from the broadcaster).
DESIGN & PRODUCTION
When it comes to design and production, get exactly the right amount.
It can often be difficult to get just the right amount of production; enough to do the job beautifully, but not so much that it breaks the budget!
We have created a production service where you pay just £80 per hour, with a minimum booking of a single hour.
With 35 years experience we offer an exemplary award-winning design service at an incredibly accessible cost.
So if you need a new end frame...no problem. Adding some legal text to a commercial?...It's a breeze. Creating a whole new section of animation?...It's all in a day's work.
If you require a full design service for TV commercials, social media content or product videos, please visit our sister site, atompictures.co.uk
SOUND AND AUDIO
Just the right music or voice-over can make your ad pitch perfect!
Even the most stunning visuals benefit from the right soundtrack. A voice-over is an opportunity to add another layer of information and good music really sets the right tone.
If you need an audio track, or maybe the current one you have just doesn't cut the mustard, we can help. We have access to a wide range of exemplary voice talent and diverse music libraries. We can expertly direct your audio session using our trusted sound studios at incredible value and organise artists' payments and usage rights on your behalf.
