Jab and Go...Oh no
With Covid 19 still causing devastation for families, the chaos in all business sectors has been undeniable. The travel and hospitality sector have been particularly hard hit, with summer holidays on everyone's mind at a time when the airwaves are normally full of vacation possibilities. So someone at Ryanair had the bright idea to boost confidence in summer getaways by coming up with the jaunty strap-line 'Jab and Go' in a reference to the roll out of the vaccine and your ability to jet off with them soon after. It sounds as trivial as 'wash and go' and has understandably upset anyone who has been effected by the virus.
Quite how this happened, I dont know. Clearcast are particularly strict on claims that can't be substantiated, and surely no one thought this could be. Clearcast have an incredibly high hit rate for staying within the broadcast codes and only 1 in a 1,000 of Clearcast's approved ads later get rejected by the ASA.
Well that's an unlucky number for Ryanair as on the 3rd February 2021, after 2370 complaints, the ASA shut it down. It's a bit of a weary old story for Ryanair, who have had complaints on a total of 5 ads upheld in the last 10 years. While it's smashing to be provocative with TV advertising, this case shows it's still advisable to stay inside the lines.